Spring '24 Collection

See the World

A Journey Through Guatemala

We captured Ambassador and Pro Wakeboarder Meagan Ethell and Photographer Elijah Alaka’s journey across Guatemala, where they put our newest towels and wearables to the ultimate test. From the vibrant, bustling streets of Antigua to the warm, tranquil waters of Lake Atitlán, they wandered through artisan markets, delved into local history and culture, swam in turquoise waters, witnessed breathtaking sunsets over volcanoes, cliff jumped, and savored countless cups of local coffee. The Spring Collection was thoughtfully designed to inspire curiosity-driven exploration and make space for unforgettable adventures like we experienced in Guatemala.

See the world with us.

Day 1 - Antigua

"Antigua was such a vibrant city and seeing the iconic Santa Catalina arch was my favorite experience. The cobblestone streets beneath the arch, with the sun setting behind the volcano, made for such a picturesque, beautiful moment."

- Meagan Ethell (@meaganethell)

Day 2 - San Marcos La Laguna, Lake Atitlán

“I’m not sure what I expected when we arrived in Lake Atitlán but pictures certainly don’t do it justice, I was absolutely stunned by the beauty of the place and the locals we encountered. Taking a 40 foot leap (literally) into the lake with 13,000 foot volcanoes rising above us was an experience I’ll never forget.”

- Elija Alaka (@uhhlaka)

Day 3 - Santa Catarina Palopó, Lake Atitlán

"Guatemala won me over with its tasty traditional dishes, friendly locals, and colorful scenery. It's a place I once overlooked, but now it's become a favorite destination that I will definitely visit again."

- Meagan Ethell (@meaganethell)