Nomadix, a California-based brand specializing in multi-purpose sustainable towels, has announced a distribution agreement with Action Sports Sportartikel GmbH, a German distributor renowned for representing brands within the lifestyle, sport, outdoor and footwear market in Europe, effective on June 1st, 2020.

“As avid travelers and proponents of the ‘Own less. Do more.’ ethos, we are excited to find a partner on a continent that we have experienced many times. It was important for us to work with a partner that shares our values on the environment, sustainability, responsible consumerism, and respect for everyone in the Nomadix eco-system, from the supply chain to the end-consumer. We look forward to building the Nomadix brand in Europe in partnership with Action Sports,” states Zack Helminiak, CEO and Co-Founder of Nomadix. 

Founded in 1984, Action Sports has built strong relationships and delivered high quality growth for cutting-edge brands such as Nike Swim, Teva, Herschel and 2XU. Nomadix will broaden and reinforce the Action Sports brand portfolio as the leader in sustainable towels with its durable and versatile products, using recycled materials, manufacturing responsibly, and collaborating for change. Authentic designs and colorways inspired by travels of the Nomadix team add a personal touch to the versatile towels and ponchos that will accompany you on every adventure.

“Nomadix is a seamless addition to our present-day brand portfolio. We are continuously building brands that make a difference by adopting a long-term vision to become category leaders. Hence, we are thrilled to partner up with a brand whose mission we align with and believe in,” states Volker Mettke, Action Sports Sportartikel GmbH General Manager. “Sustainability is woven into who Nomadix is as a brand and what they create. Because of this they have built a loyal following. Therefore, we are confident that with a strong collaboration on strategy, design, sales, marketing and distribution we will grow Nomadix into a brand for this generation and the next one to love.”

Note to editor:

Co-Founders Zack Helminiak, Chace Petersen and Hunter Robinson launched Nomadix in 2015 with The Only Towel You Need – a multi-purpose towel for travel, yoga and the beach. Instead of buying multiple activity-specific towels, you could buy one Nomadix towel that performs for any activity. As a Social Purpose Corporation, all Nomadix products are made of certified post-consumer recycled material, and the company contributes 1% of its sales to environmental causes as a 1% for the Planet member. Today Nomadix is carried in major retailers in the United States, including REI, West Marine, Boardriders, and Scheels, and distributed in 31 countries around the world.  

Dutch national ice hockey player Harry Wielheesen founded B&W Sporttrade in 1984. Born with an entrepreneurial spirit combined with a passion for sports. The acquisition of O’Neill was the start of the company’s success. Five years later, Action Sports made its presence in the market, a private-owned company founded in 1989. The company is centrally located in Europe, Würselen (Germany), at the cornerstone with Belgium and the Netherlands. Throughout the years the company has successfully established itself as one of the leading sports, outdoor and lifestyle fashion distributors with a diverse portfolio of leading global brands in Europe.