New travel-inspired towel made with certified post-consumer recycled material is purposefully designed for performance across all outdoor activities – from yoga to beach, travel and more.
Nomadix, an environmentally-conscious active lifestyle company, today announced the availability of its multi-purpose towels at REI stores nationwide. Nomadix towels feature unique travel-inspired designs, and are made with certified post-consumer recycled material. Created with a proprietary poly-nylon blend, the towels are soft and comfortable, super absorbent, anti-microbial, slip-resistant, lightweight, packable and won’t lose shape or form. Nomadix towels are designed with travel, yoga and beach-use in mind, but can be the go-to for a variety of other outdoor activities such as surfing, camping and backpacking.
Described as The Only Towel You Need, the company’s versatile, sustainably manufactured towels quickly gained attention in 2014 when its Kickstarter campaign quadrupled its funding goal.
Chace Petersen, Co-Founder, says: “The active towel category has seen several challenges. Whether it’s activity-specific yoga towels with uncomfortable dots on the bottom, or quality issues when looking to save weight on a pack towel, the choices for the active traveler have never been ideal. We addressed these shortcomings with the Nomadix towel. We believe that to be truly environmentally friendly, you need quality, long lasting, versatile products. The Nomadix towel is not only made with recycled material, but is designed to perform in any activity, reducing your need to buy towels that can only do one thing.”
Zack Helminiak, Co-Founder, says: “We’ve been REI co-op members since the first time we were fitted for external frame packs as kids. Since then, we’ve looked to REI as a force of good in the outdoor retail space. We are more than thrilled that REI is continuing its dedication to the environment and to eco-friendly products, and that our partnership will be part of that very important effort.”
Nomadix Towels, $39.95 – $54.95 for large towels and $24.95 for hand towels, are now available at REI locations across the United States, as well as on REI.com. The partnership with REI adds to Nomadix’s fast-growing list of retailers, including yoga studios, surf shops, and online platforms, where you can find Nomadix products.
Nomadix, LLC, is a California-based designer of versatile eco-friendly gear for yoga, beach, travel, and everyday activities. The company is known for creating high-quality, recycled travel towels, and as a champion of sustainable manufacturing and environmental initiatives. Nomadix was founded by entrepreneurs Chace Petersen, Zack Helminiak, and Hunter Robinson, who realized the need for quality, sustainable travel products through their journeys to more than 35 countries. For more information, please visit www.nomadix.co.