A cross country journey for friends, Zack Helminiak, Chace Petersen, and Hunter Robinson in a packed to the brim ‘98 Subaru Outback sparked a revolutionary idea: maximize adventure by minimizing gear. Thus, the Original Towel, a.k.a. The Only Towel You Need™, was born. What began as a goal to develop high-quality, versatile products, turned into a radical way of life: to own less and do more.